About the Golden Bar Awards

Diageo, the world's leading sipirits, wine and beer company, presents the Golden Bar Awards every year, the beverage alcohol industry's equivalent of the Academy Awards, to celebrate distributors and brokers from across the United States for their excellence in the marketplace and the important role they play in their communitites.

The Golden Bar Awards recognize distributors and brokers from across Diageo's brands including Smirnoff, Captain Morgan, Guinness and Beauliau Vineyard. Awards are also given for Innovation Launches, Control states and Distributor of the Year.

Each year statuettes made with 24 carat gold are awarded to distributors. Each Golden Bar statuette weights eight pounds, stands more than a foot tall, and is produced by R. S. Owens, the company that created the Oscar®, presented by the Academy of Motion Picture Arts and Sciences.